C.O.D.
Activision
In December 2020, Activision Intercepts turned back time by launching Call of Duty players into the gritty world of the Cold War. To build awareness for the new alignment between CoD: Warzone and CoD Black Ops Cold War, we created a fully interactive experience brimmed with authentic Cold War elements, called “Cold War Intercepts,” a 2.5-hour multimedia experience that engaged with gamers’ affinity for creative problem solving and allowed for CoD fans to experience a day in the life of a field operative tasked with decoding Soviet messages. Once they received our secret package and radio broadcast, it was up to the streamer, their community, and any other participant to help decipher the clues one at a time and input them into our 1980s terminal as everyone raced the clock.