An Everything Agency

Forged at the place where media, marketing, and technology collide.

Say Hello
Scroll Down

Giant Spoon is a new kind of marketing agency designed for the future of media, built from the ground up. Media no longer has any boundaries, it’s simply any connection between a person and a brand.  We are not a digital agency, but an everything agency that embraces digital culture and always starts with the idea. We believe in idea-centric strategy, where the idea is the strategy amplified through content, technology, and media.

Strategy

We believe in the philosophy of Idea-Centric Strategy. The way we approach insights, culture and communications requires a new type of thinking. We create marketing blueprints that inspire brands with creative ways to come to life anywhere and everywhere.

Ideas

Ideas and innovation are all about customization. Whether we are creating something never-been-done-before or inventing a new way for a partner to bring a brand to life, everything is custom. Ideas have no boundaries or limits when everything around us is media.

Planning

The traditional RFP-driven approach to media planning is not right for every brand. Rather than RFP media vendors, we custom-build plans for clients working with media partners to craft breakthrough connections amplified by content, digital, technology and innovation.

Idea-Centric Strategy

Thinking for a fragmented world.

jon2

Jonathan Haber

Co-founder

Jonathan has been an agent for innovation and change at several of the world’s largest advertising agencies. He engineered new models that not only became massive businesses in their own right but also served to bring a wide variety of Fortune 100 clients into the future of marketing.

Previously, Jonathan served as Chief Innovation Officer of Omnicom’s OMD. As the top innovation executive at OMD, he developed new functions in mobile, gaming, pop-culture, technology, and creativity for the agency. Ultimately, Jonathan was responsible for leading edge brand strategies, creative media, new technology, emerging media, and all breakthrough initiatives designed to keep clients at the forefront of innovation.

A George Washington University grad, Jon resides in Los Angeles, CA.

close
alan

Alan Cohen

Co-founder

Previously as CEO of OMD USA, Alan developed fresh perspectives on strategy, analytics, digital and innovation.  He held the distinction as the longest serving CEO of a U.S. media agency, presiding for five and a half years.  He launched many new service offerings at OMD including the industry-lauded Ignition Factory (creative media), Airwave (mobile), OMD Word (social), and the Content Collective.  He is touted with having created the most robust suite of specialty offerings available at any advertising agency in the world.  During his tenure, OMD had five years of record-breaking growth, winning over 30 new accounts and adding almost 500 employees.

Alan and his teams were widely recognized for their accomplishments winning agency of the year six times in five years from the two leading advertising publications.  He also has been named Media Maven and Media All Star and one of the top 10 media executives in the Mediaweek 50 in 2010.  He won many awards at NBC and ABC including an Emmy for his work on a social anti-drug campaign.

Alan is a summa cum laude graduate of Boston University and has an MBA from the Harvard Business School.

close
trev

Trevor Guthrie

Co-founder

Trevor Guthrie is a big-ideas guy, having spent his career repositioning companies as future-pointing brands with a one-two punch of sky's-the-limit thinking and savvy execution.

Prior to co-founding Giant Spoon, Guthrie was the East Coast director of Ignition Factory, a creative catalyst unit at Omnicom's OMD, where he led a team of specialists to dream up and produce first-to-market advertising campaigns for Showtime, Levi's, GE, PepsiCo, FedEx, and others. He was also the key architect behind Spotify's Music Apps Hack Weekend in 2012 and GE's incubator program in 2011 and 2012. Before joining OMD, Guthrie worked at Blue Sky, a boutique agency in his hometown of Atlanta, and Boston's Arnold Worldwide, and held marketing roles with Cartoon Network's Adult Swim, Microsoft, and DreamWorks.

A Boston University grad, Trevor resides in Brooklyn, New York.

close
marc

Marc Simons

Co-founder

Marc Simons has been a creative catalyst dedicated to thinking about how emerging technologies will change the face of media and marketing at a number of large advertising and media agencies before starting his own independent agency.  Prior to co-founding Giant Spoon, Marc was the West Coast Director for OMD's creative media group, the Ignition Factory at Omnicom. Marc has a number of "firsts" under his belt, including embedding a web-connected video screen in a magazine for the CW, the first television script published to Amazon’s Kindle Store as a marketing stunt, the first "Shazam-able" TV ad with Levi Strauss & Co., and the first advertising on Flipboard. Marc has also helped countless startups tackle their advertising products while pairing brands with the next wave of disruptive technologies.

A Boston University grad, Marc resides in Los Angeles, CA.

close

Don’t be afraid to think.
We value curiosity, creativity and proactivity above all else.
If you can see it, hear it, touch it, or feel it, or even smell it… consider it media.
Build things from scratch.
Sweat the details.
Make it custom.

 

Coffee Blends

stumptown

Hair Bender

Stumptown
USA
dean-and-deluca-manhattan-blend

2. Manhattan Blend

Dean & Deluca
USA
thebarn

3. Sitio Canaa

The Barn
Germany
idido_cherry_250

4. Idido

Counter Culture Coffee
USA
ThreeAfricans_1

5. Three Africans

Blue Bottle Coffee Co.
USA

Music We Love

redeyes

Red Eyes

The War on Drugs
Lost in a Dream
futureislands

2. Seasons

Future Islands
Singles
vincent

3. Digital Witness

St. Vincent
St. Vincent
jason

4. Flying Over Water

Jason Isbell
Southeastern
hawthorne

5. Backseat Lover

Mayer Hawthorne
Where Does This Door Go

Wishlist

coasters

Coasters

Goodwood NYC
East West Coasters
capsulekong-rustic-bench-square_grande

2. Nespresso Capsule Holder

Hologramer
Capsule Kong
sphere-standing-desk-360

3. Work Station

Focal
Locus Sphere Workstation
brooklyn-internets

4. T-Shirt

Frank & Jan
Brooklyn Internets
Riley-with-iFetch

5. Dog Toy

iFetch
Ball Launcher

Beers On Tap

rad_side

RAD

Sixpoint Brewery
Brooklyn
twoheartedale

2. Two Hearted Ale

Bell's Brewery
Michigan
summerale

3. Summer Ale

Brooklyn Brewery
Brooklyn
Evil_Twin_Imperial_Doughnut_Break_22OZ_BTL_1024x1024-1

4. Imperial Doughnut Break

Evil Twin Brewing
Denmark
dogfish

5. 60 Minute IPA

Dogfish Head
Deleware

Youtube Playlist

Coffee Blends

2. Manhattan Blend

Dean & Deluca
USA

3. Sitio Canaa

The Barn
Germany

4. Idido

Counter Culture Coffee
USA

5. Three Africans

Blue Bottle Coffee Co.
USA

Music We Love

2. Seasons

Future Islands
Singles

3. Digital Witness

St. Vincent
St. Vincent

4. Flying Over Water

Jason Isbell
Southeastern

5. Backseat Lover

Mayer Hawthorne
Where Does This Door Go

Wishlist

2. Nespresso Capsule Holder

Hologramer
Capsule Kong

3. Work Station

Focal
Locus Sphere Workstation

4. T-Shirt

Frank & Jan
Brooklyn Internets

5. Dog Toy

iFetch
Ball Launcher

Beers On Tap

2. Two Hearted Ale

Bell's Brewery
Michigan

3. Summer Ale

Brooklyn Brewery
Brooklyn

4. Imperial Doughnut Break

Evil Twin Brewing
Denmark

5. 60 Minute IPA

Dogfish Head
Deleware

Kickstarter Favorites

2. AirDog

Helico Aerospace Industries US LLC
Palo Alto, CA

3. Bunch O Balloons

Tinnus Enterprises
Plano, Texas

4. Coolest Cooler

Ryan Grepper
Portland, OR

5. Vyper

HYPERICE
Irvine, CA

This could be the beginning of a beautiful, mutually beneficial employment arrangement!

We are in the people business. Our employees are our product, but not in a creepy Soylent Green kind of way. We do believe the people who work here define the company. So, if you are smart, curious, passionate and just a little bit of the good kind of crazy, this may be your home.

come aboard

We’re currently hiring a Marketing Manager in NYC.

Do you have a burning desire to talk about the implications of the Singularity? Or maybe your favorite Saturday morning cartoons of yesteryear? Or perhaps you’d like to see how we can make idea-centric strategy work for you?
Shoot us a line using the form below.

Say hello. We're nice.

Fields marked with a * are required.

An agency coast to coast.

LA Office

101 S La Brea Avenue
Los Angeles, CA 90036

hello@giantspoon.com

NYC Office

110 E 25th Street
New York, NY 10010

hello@giantspoon.com